ORINA, A. N. .; PROF. MUTURI. EFFECT OF PRICING STRATEGY ON PERFORMANCE OF SHOP RETAILERS IN KISII CENTRAL BUSINESS DISTRICT. African Journal of Emerging Issues, [S. l.], v. 1, n. 6, p. 18–29, 2019. Disponível em: https://ajoeijournals.org/sys/index.php/ajoei/article/view/37. Acesso em: 12 mar. 2025.