King’ori, Peter Gatheca, Anita W Wachira, and Lilian K Mwenda. 2024. “EFFECT OF DIVERSIFICATION STRATEGIES ON THE MARKET PERFORMANCE OF SMALL AND MEDIUM-TIER DEPOSIT-TAKING SACCOS IN KENYA”. African Journal of Emerging Issues 6 (16), 97-114. https://ajoeijournals.org/sys/index.php/ajoei/article/view/684.