Kariuki, Ann W., Martha Inyuma, Grace Jadden, and Justice Mutua. “INFLUENCER MARKETING AND MARKET SHARE OF THE BEAUTY INDUSTRY IN KENYA”. African Journal of Emerging Issues 6, no. 7 (May 11, 2024): 92–104. Accessed March 10, 2025. https://ajoeijournals.org/sys/index.php/ajoei/article/view/609.