Gathitu, Cecilia Wacuka, Peter K’Obonyo, Vincent N. Machuki, and James M Njihia. “THE MEDIATING EFFECT OF COMPETITIVE ADVANTAGE BETWEEN COMPETITIVE STRATEGIES AND PERFORMANCE OF ACCREDITED UNIVERSITIES IN KENYA”. African Journal of Emerging Issues 6, no. 12 (July 18, 2024): 77 - 89. Accessed February 5, 2025. https://ajoeijournals.org/sys/index.php/ajoei/article/view/648.