VOLKSWAGEN GROUP SUPPLY CHAIN ANALYSIS IN EUROPE
Abstract
Volkswagen (VW) is a major and respected brand in the manufacture and sale of auto motives. The brand works to produce vehicles for all its customers while being sustainable in its productions processes. VW’s biggest challenge is finding a way to serve the rapidly growing customer base and develop strategies to become more mobile in an environmentally acceptable way. However, this provides the company with an opportunity to be the first to be more innovative and act in an ecologically responsible manner for future generations and provide auto motives of high quality that are accessible to many people through offering an attractive price policy. Customers within this industry require reliability, intrinsic value, and the technological leadership provided by German engineering. Volkswagen does not focus on Luxury cars or affordable cars; it is about producing cars that meet the growing requirements of both the established and new market. VW has the ambition, technology, and ability to meet all standards and remain competitive. VW faces major competition from other global brands, including Ford, Toyota, Hyundai, General Motors, and Suzuki. The company, therefore, works to ensure all its vehicles meet the highest standards. The company also offers a wide portfolio that serves its range of customers from premium buyers to middle-class consumers. Through its purchasing, manufacturing, and distribution, as well as its focus on innovation, the company meets all its customers’ demands. VW values its customers and works relentlessly to ensure all its customers are satisfied. It works to produce quality vehicles and markets their products to appeal to their target market. Customer satisfaction is a high priority as this builds loyalty with the brand leading to higher sales and revenue as customers recommend their vehicles and other services. This paper presents an in-depth supply chain analysis for Volkswagen Group in Europe.
Keywords: Supply chain, Volkswagen Group
References
Bogdanor, M. J., Lainka, H., Laduch, T., Sharp, N., Pipes, R. B., & Rademacher, M. (2017). Reduction of CO2 Emissions through Lightweight Body Panels—Design and Optimization of a SMC Liftgate for the Volkswagen Atlas. In Proceedings of the American Society for Composites—Thirty-second Technical Conference.
Gorshkov, G. G. (2020). Volkswagen:“Think Small”. С25 Связи с общественностью как средство повышения узнаваемости марки= Public Relations as a Brand Awareness, 51.
Jääskeläinen, A. (2021). The relational outcomes of performance management in buyer-supplier relationships. International Journal of Production Economics, 232, 107933.
Jain, R. K., & Sachdeva, G. (2019). India-EU strategic partnership: a new roadmap. Asia Europe Journal, 17(3), 309-325.
Lee, J., Kim, J., Kim, J., & Choi, S. (2021). Why Localization Is Necessary as a Business Strategy in Emerging Markets: The Case Comparison of Hyundai and Volkswagen. Journal of Open Innovation: Technology, Market, and Complexity, 7(3), 190.
Schiele, H. (2019). Purchasing and supply management. In Operations, logistics and supply chain management (pp. 45-73). Springer, Cham.
Sharma, M. K., & Sharma, S. (2020). Strategic Orientation Towards Internal Customers: The Success Mantra of Volkswagen. IUP Journal of Business Strategy, 17(4).
Veile, J. W., Schmidt, M. C., Müller, J. M., & Voigt, K. I. (2020). Relationship follows technology! How Industry 4.0 reshapes future buyer-supplier relationships. Journal of Manufacturing Technology Management.
Weckenborg, C., Kieckhäfer, K., Spengler, T. S., & Bernstein, P. (2020). The Volkswagen Pre-Production Center Applies Operations Research to Optimize Capacity Scheduling. INFORMS Journal on Applied Analytics, 50(2), 119-136.
