ORGANIZATIONAL CONTROL AND PERFORMANCE OF TOURISM ORGANIZATIONS IN TANZANIA

  • Gervas Abel Mweta Jomo Kenyatta University of Agriculture and Technology
  • Dr. Mwirigi Kiula (PhD) Kenyatta University Teaching, Referral & Research Hospital (KUTRRH), Kenya
  • Dr. Susan Naikuru (PhD) Jomo Kenyatta University of Agriculture and Technology (JKUAT), Kenya

Abstract

Purpose: The objective of this study was to determine the outcome of organizational control on the performance of tourism organizations in Tanzania.

Methodology: The study employed a cross-sectional survey design with a sample of 280 respondents from 140 tourism-related organizations. Data was collected through primary and secondary methods, analyzed using SPSS, and involved reliability testing, normality tests, factor analysis, and logit model analysis. Hypotheses were tested using t-tests, and qualitative data was analyzed through summative content analysis.

Results: The study found that the performance of tourism organizations is heavily dependent on continuous strategic control, integrating process and result monitoring. Lack of strategic controls poses a significant threat to revenue, growth, and overall success, potentially leading to resource uncertainties and external threats.

Recommendations: The study recommends that tourism organizations must implement plans for continuous monitoring and evaluation to ensure future success.

Key Words: Organization Control, Performance, Tourism Organizations in Tanzania

Author Biographies

Gervas Abel Mweta, Jomo Kenyatta University of Agriculture and Technology

PhD Student, Department of Entrepreneurship, Technology, Leadership and Management, Jomo Kenyatta University of Agriculture and Technology (JKUAT), Kenya

Dr. Mwirigi Kiula (PhD), Kenyatta University Teaching, Referral & Research Hospital (KUTRRH), Kenya

Lecturer, Kenyatta University Teaching, Referral & Research Hospital (KUTRRH), Kenya

Dr. Susan Naikuru (PhD), Jomo Kenyatta University of Agriculture and Technology (JKUAT), Kenya

Lecturer, Jomo Kenyatta University of Agriculture and Technology (JKUAT), Kenya

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Published
2024-09-03
How to Cite
Mweta, G. A., Kiula, M., & Naikuru, S. (2024). ORGANIZATIONAL CONTROL AND PERFORMANCE OF TOURISM ORGANIZATIONS IN TANZANIA. African Journal of Emerging Issues, 6(13), 86-103. Retrieved from https://ajoeijournals.org/sys/index.php/ajoei/article/view/660
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Articles