ORGANIZATIONAL CONTROL AND PERFORMANCE OF TOURISM ORGANIZATIONS IN TANZANIA
Abstract
Purpose: The objective of this study was to determine the outcome of organizational control on the performance of tourism organizations in Tanzania.
Methodology: The study employed a cross-sectional survey design with a sample of 280 respondents from 140 tourism-related organizations. Data was collected through primary and secondary methods, analyzed using SPSS, and involved reliability testing, normality tests, factor analysis, and logit model analysis. Hypotheses were tested using t-tests, and qualitative data was analyzed through summative content analysis.
Results: The study found that the performance of tourism organizations is heavily dependent on continuous strategic control, integrating process and result monitoring. Lack of strategic controls poses a significant threat to revenue, growth, and overall success, potentially leading to resource uncertainties and external threats.
Recommendations: The study recommends that tourism organizations must implement plans for continuous monitoring and evaluation to ensure future success.
Key Words: Organization Control, Performance, Tourism Organizations in Tanzania
References
Banerjee, S. B., Jermier, J. M., Peredo, A. M., & Perey, R. (2021). Theoretical perspectives on organizations and organizing in a post-growth era. Special Issue: Theoretical Perspectives on Organizations and Organizing in a Post-Growth Era, 28(3). https://doi.org/10.1177/1350508420973629
Beauregard, T. A., Basile, K. A., & Thompson, C. A. (2018). Organizational Culture in the Context of National Culture. The Cambridge Handbook of the Global Work–Family Interface, April, 555–569. https://doi.org/10.1017/9781108235556.030
Carter, S. M., & Greer, C. R. (2013). Strategic leadership: Values, styles, and organizational performance. Journal of Leadership and Organizational Studies, 20(4), 375–393. https://doi.org/10.1177/1548051812471724
Covin, J. G., & Slevin, D. P. (2019). The Entrepreneurial Imperatives of Strategic Leadership. Strategic Entrepreneurship: Creating a New Mindset, 309–327. https://doi.org/10.1002/9781405164085.ch14
Eric, E. M., & Govender, K. K. (2019). Business Continuity Management and the Influence of Strategic Factors: The Case of Private Security Companies in Kenya. Restaurant Business, 118(10), 429–443. https://doi.org/10.26643/rb.v118i10.9336
Gill, R. (2015). Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review. Public Relations Review, 41(5), 662–674. https://doi.org/10.1016/j.pubrev.2014.02.012
Goddey, C., & State, A. E. (2021). Developing corporate resilience in Nigerian SMEs: The role of developing corporate resilience in Nigerian SMEs: The role of management consultants in Southern Nigeria. International Journal of Research in Business, Management & Accounting, 2(1). https://doi.org/10.53555/bma.v2i3.1695
Hitt, M. A., Haynes, K. T., & Serpa, R. (2010). Strategic leadership for the 21 century. Business Horizons, 53(5), 437–444. https://doi.org/10.1016/j.bushor.2010.05.004
Jaleha, A. A., & Machuki, V. N. (2018). Strategic Leadership and Organizational Performance : A Critical Review of Literature. 14(35), 124–149.
https://doi.org/10.19044/esj.2018.v14n35p124
Karamat, A. U. (2013). The impact of leadership on organizational performance. International Journal of Recent Technology and Engineering, 8(3), 7573–7576. https://doi.org/10.35940/ijrte.c6158.098319
Kazuzuru, B. (2014). Determinants of Tourist Length of Stay in Tanzania. International Journal of Business and Social Science, 5(9).
Mahdi, O. R., & Almsafir, M. K. (2014). The Role of Strategic Leadership in Building Sustainable Competitive Advantage in the Academic Environment. Procedia - Social and Behavioral Sciences, 129, 289–296. https://doi.org/10.1016/j.sbspro.2014.03.679
Msuya, R. I. (2015). Tourism Industry in Tanzania : The Missing Links to Become an Attractive and Competitive Tourist Destination. Journal of Business Administration and Education, 7(2), 213–233.
Muthoka, M. N. (2014). Effects of strategic management drivers on organizational performance in the tourism sector in Kenya. The Strategic Journal of Business & Change Management, 2(40), 761–774.
Nyong’a, T. M., Maina, R., Mabururu, T., Nyong’a, T. M., & Maina, R. (2019). Influence of strategic leadership on strategy implementation at Kenya Revenue Authority, southern region in Kenya. … Journal of Human Resource and Business …, 3(5), 128–159.
Obiwuru, T. C., Okwu, A. T., Akpa, V. O., & Nwankwere, I. A. (2013). Effects of leadership style on organizational performance: A survey of selected small-scale enterprises in Ikosi-ketu council development area of Lagos State, Nigeria. Australian Journal of Business and Management Research, 1(7), 100–111. https://doi.org/10.3141/2328-05
Shayo, H. J., Rao, C., & Kakupa, P. (2021). Conceptualization and Measurement of Trust in Home – School Contexts : A Scoping Review. Front. Psychol, 12(November), 1–15. https://doi.org/10.3389/fpsyg.2021.742917
Smith, T., Fowler-Davis, S., Nancarrow, S., Ariss, S. M. B., & Enderby, P. (2018). Leadership in interprofessional health and social care teams: a literature review. Leadership in Health Services, 31(4), 452–467. https://doi.org/10.1108/LHS-06-2016-0026
Turaga, R. (2013). Building trust in teams: A leader’s role. The IUP Journal of Soft Skills, 7(2), 13–31.
Wanjohi, N. E. (2013). Strategic control systems in strategy implementation and financial performance of Bamburi Cement Limited, Kenya. University of Nairobi.
WTTC. (2021). Global Economic Impact and Trends: Travel and tourism economic impact 2021.