INCOME DIVERSIFICATION STRATEGIES AND FINANCIAL SUSTAINABILITY FOR CATHOLIC SOCIETIES OF APOSTOLIC LIFE IN KENYA
Abstract
Purpose of the Study: The study sought to understand how income diversification strategies affect the financial sustainability of Faith Based Organizations. The study focussed on Catholic Societies of Apostolic Life working in Kenya.
Statement of the Problem: Faith-Based-Organizations have been working on income diversification strategies for the financial sustainability of their mission activities, however, the decline in the traditional sources of income such as funds from churches in Europe and America, has seriously enhanced the speed of change. Faith Based Organizations working in Kenya today face financial sustainability challenges that make them reduce the number of mission activities.
Methodology: The study applied a descriptive research design and used survey data collected by use of a questionnaire. Pilot testing was done to assess the validity of the questionnaire. Cronbach’s Alpha was used to measure of reliability of the survey questions. Factor analysis was used to extract variables from the responses. These variables were then used for regression analysis to examine the relationship between the independent variables (strategies of income diversification) and the dependent variable (financial sustainability).
Result: The findings showed that an increase in non-related sources of income diversification strategy and cost recovery strategy increases the financial sustainability of Catholic Societies of Apostolic Life working in Kenya. However, related sources of income diversification strategies are related negatively to financial sustainability. The regression model controlled for the promoters of the society.
Conclusion: The area of operation does not have a significant effect on financial sustainability while the promoters of the society has a positive and significant effect on financial sustainability.
Recommendation: The study, therefore, recommends that Catholic Societies of Apostolic Life working in Kenya should consider engaging more in non-related sources of income diversification strategies as they seek to be financially sustainable. The societies also need to be that as cost recovery strategy is also key to financial sustainability, non-related sources of income diversification strategy is more effective for financial sustainability. Moreover, relying only on related sources of income diversification strategy will not contribute to long term financial sustainability.
Keywords: Income, Diversification, Strategies, Financial, Sustainability, Catholic, Societies
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