THE ROLE OF AFFECTIVE COMMITMENT ON THE RELATIONSHIP BETWEEN EMPLOYEE ORGANIZATIONAL IDENTIFICATION AND EMPLOYEE PERFORMANCE IN THE MOTOR VEHICLE INDUSTRY IN KENYA
Abstract
Objective of the study: This study aimed at determining the role of affective commitment in the relationship between Employee Organizational Identification (EOI) and Employee Performance in the motor vehicle industry in Kenya. Affective Commitment was applied in the study as mediating variable to test the explanatory levels of EOI - employee performance relationship
Research methodology: The study sample was 332 respondents who were drawn from the 10 companies in the industry through simple random sampling method. The study was based on descriptive cross sectional survey design. Data for analysis was obtained through distribution of structured questionnaires. The statements were measured on 5 point Likert scale format. Analysis of data was done and results presented as descriptive and inferential. Outcomes were presented in tables and figures.
Results and findings: The findings of the study showed that affective commitment partially mediated EOI - employee performance relationship. The outcomes were positive and significant. The results of the study contributes to behavioural theories and organizational policies by giving a better insight and understanding of employee performance management practices.
Conclusion and recommendations: The study suggested that further analysis should be done using the same variables on a longitudinal design to determine the consistency of outcomes of the role of affective commitment on the influence of EOI on Employee Performance.
Key words: Employee Organizational Identification, Affective Commitment, Employee Performance.
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