EFFECT OF GENDER DIVERSITY ON ORGANIZATIONAL PERFORMANCE: A CASE OF GLAXOSMITHKLINE (GSK) KENYA
Abstract
Purpose of the Study: The purpose of the study was to examine the impact of gender diversity on the organizational performance of GSK Kenya. This study was triggered by the observed sub-optimal performance of the company. The investigation was guided by the principles of social identity theory.
Methodology: The study adopted a descriptive research design, deemed suitable for allowing the researcher to outline the effects of gender diversity on the performance of the organization. The data used for this study was for the year 2021. The population targeted by this study included employees of the GSK Company operating within Nairobi. This population, comprising of 90 individuals from all levels of the organizations, was considered to harbor the necessary information required for the study. A stratified random sampling method was used to select 45 respondents from this population. The primary data collection tool was questionnaires.
Findings: Upon analysis, using both descriptive and inferential statistics, the study found that gender diversity and operational performance are positively and significantly associated (r=0.752, p=0.000). Additionally, regression results indicated that there is a positive and significant relationship between gender diversity and organizational performance (β=0.175, p=0.037).
Conclusion: The study concluded that there is a significant influence of gender diversity on organizational performance. This observation implies that gender diversity is a critical factor in organizational performance.
Recommendations: The study recommends that managers should regard gender diversity as a source of a competitive advantage within the firm. To remain successful in the modern gendered world, the management of organizations needs to appreciate gender diversity and incorporate it within their corporate strategy.
Keywords: Gender Diversity, Organizational Performance, Operational Performance, GSK Kenya
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