THE INFLUENCE OF CROSS-CULTURAL COMMUNICATION ON THE STRATEGIC GROWTH OF FAITH-BASED MISSION HOSPITALS IN KIAMBU AND NAIROBI COUNTIES
Abstract
Purpose of Study: The overall goal of this study was to assess the role of cultural diversity training on the strategic growth of faith-based mission hospitals in Kiambu and Nairobi Counties. Understanding the effects of training as a component of cultural diversity management on strategic growth goals is vital because these hospitals manage the intersection of the varied cultural backgrounds of their stakeholders, patients, and staffs.
Problem Statement: Faith-based mission hospitals operate in a difficult environment, balancing faith-based values with financial sustainability and competitive staff compensation. In addition to engaging in Corporate Social Responsibility (CSR) and adopting strategic frameworks for growth, these hospitals face the challenge of integrating cultural diversity into their operations.
Methodology: The study adopted a descriptive research design to investigate how cultural diversity training affects the growth of faith-based mission hospitals. It was anchored on diversity management paradigms, Hofstede's Cultural Dimensions Theory and the Resource Based Theory. The target population was 454 diverse employees from 17 hospitals in the study counties with a sample size of 265 individuals selected using stratified and random sampling. A structured questionnaire was used to collect data and was analyzed using the Statistical Package for Social Sciences (SPSS) for both descriptive (percentages, means and standard deviations) and inferential analysis (Correlation and regression)
Result: The Pearson Correlation coefficient revealed a very strong positive relationship between diversity training and the strategic growth of faith-based hospitals. Suggesting that investing in such initiatives can lead to improved patient care, employee satisfaction, and overall organizational success.
Conclusion: The study concludes that faith-based mission hospitals should prioritize diversity training as a key strategy for growth due to its strong positive impact. This study could benefit hospital administrators and managers in faith-based mission hospitals for it has provided insights that would enable them enhance cultural diversity in their institutions.
Recommendation: Faith-based mission hospital’s leadership should incorporate comprehensive cultural competence modules into training programs for staff.
Keywords: Cultural Diversity Training, Strategic Growth, Faith Based Mission Hospitals
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