THE INFLUENCE OF EFFECTIVE COMMUNICATION STRATEGIES ON THE ORGANIZATIONAL PERFORMANCE OF BEARING MANUFACTURING FIRMS IN KENYA
Abstract
Statement of the Problem: Ineffective communication significantly affects the performance of bearing manufacturing firms in Kenya, posing a practical and substantial challenge for management.
Purpose of the Study: This study aimed to investigate the influence of effective communication strategies on the organizational performance of bearing manufacturing firms in Kenya.
Research Methodology: The study employed an explanatory research design. The target population consisted of all bearing manufacturing firms in Kenya, with a sample of 305 participants selected from 1,278 employees across various departments using stratified random sampling. Data collection involved structured questionnaires, and data analysis employed both descriptive and inferential statistics. The primary method for inferential analysis was simple regression, which examined the relationship between communication strategies and firm performance.
Findings: Results indicated that effective communication strategies had a significant positive effect on firm performance (β = 0.676, P = 0.001). The regression model explained a significant portion of the variance in firm performance (Y = 0.204 + 0.676CS + ε), where CS represents communication strategies.
Conclusion: Effective communication strategies are essential in enhancing performance in bearing manufacturing firms. Clear, timely, and comprehensive communication significantly contributes to improved operational efficiency and overall organizational success.
Recommendations: Invest in diverse and robust communication channels to ensure information reaches all levels of the organization effectively.
Keywords: Effective Communication Strategies, Organizational Performance, Bearing Manufacturing, Firms, Kenya
References
Bass, B. M. (2019). Transformational leadership (3rd ed.). Psychology Press.
Cameron, K. S. (2019). Diagnosing and changing organizational culture: Based on the competing values framework.
Cate, W. (2021, October 24). More Alarming Administrative Decision Stats for 2021! Retrieved from: https://www.forbes.com/sites/chuckbrooks/2021/10/24/
Chen, L. &. (2018). The role of leadership in managing change in manufacturing industries. International Journal of Human Resource Management, 25(5), 678-692.
Clara, K. (2021). Competence as the solution to long standing skill gap in the work environment change. A longitudinal Study. Population Studies.
Coll, D. (2019). Competency based Life Cycle. Sustainable employee competence through training.
Ishikawa, A. (2019). Navigating Change: The Role of Advanced Communication Practices in Mitigating Technological Resistance. Journal of Technological Innovation, 24(3), 112-129.
Lewin, K. (1940). Change Management Theory. Foundational model in organizational change management.
Mavundia, K. (2020). Resistance to change and performance of organizations in manufacturing industries in South Africa.
Molina, S. (2016). Employee curriculum as part of the process of empowerment in the workplace for effectiveness of the M&E.
Ndlovu, S. (2016). Safety, Efficiency, and Adaptability: The Triple Impact of Effective Communication Practices in the Mining Industry. International Journal of Operations and Production Management, 36(2), 245-263.
NSK. (2023). https://www.nsk.com/company/about-us/corporate-profile/.
Nurel, A. (2021). Social identity and the paradox of resistance to organizational change. Organization Science.
Odukoya, M. (2017). ir Traffic Flow Management in a World of Autonomous Systems. Transportation Research Part C: Emerging Technologies.
Park, A. (2019). Technological Harmony: Exploring the Role of Organizational Culture in Mitigating Resistance to Change. Journal of Technological Innovation, 25(4), 187-205.
Reen, N. (2017). Perceptions of organizational change: A stress and coping perspective. Journal of Applied Psychology, 45-69.
Silva, M. (2020). Global Synergy: Navigating the Influence of Organizational Culture on Manufacturing Performance. Journal of Global Business Strategies, 22(3), 45-63.
Siti, A. (2017). Organizational change: A review of theory and research in the 1990s. Journal of Management.
Truce, B. (2019). Democratic leadership and its impact on organizational culture in manufacturing companies. Journal of Organizational Behavior, 18(3), 80-95.
Wang, Z. &. (2022). The relationship between charismatic leadership and market performance in manufacturing firms. Journal of Strategic Management, 35(5), 120-135.
Washington, C. (2018). Transformational Leadership and Organization performance in Manufacturing Companies: A Longitudinal Study. International Journal of Management, 35(1), 53-68.
Yan, Y. (2020). Impact of trainer competence on the performance of ATC trainees in a simulated environment.
