SOCIAL AND PSYCHOLOGICAL FACTORS INFLUENCING CONFLICT ORIGINS AND SHAPING NEGOTIATION DYNAMICS

  • Teresia Wanjugu Shiundu Pan Africa Christian University

Abstract

Conflict, an inherent part of human interaction, can lead to both positive and negative outcomes depending on how it's managed. This paper explores the social and psychological factors influencing the origins and dynamics of conflict and negotiation. A review of relevant literature reveals that conflicts often arise from differences in needs, perspectives, values, and scarce resources. At the individual level, personality differences in conflict styles can contribute to disputes. At the group level, poorly defined roles, divergent attitudes, and unequal power dynamics can trigger conflict. Additionally, environmental factors like resource changes and misunderstandings due to poor communication can act as triggers. Social psychology permeates all aspects of intractable conflicts. Attitudes, history, and identity play key roles in both conflict emergence and resolution. Overcoming barriers like negative perceptions of the other side is crucial for successful negotiations. Understanding the perspectives of all parties fosters empathy during talks. Relative power balances influence whether conditions are "ripe" for negotiation, and third-party mediators can facilitate by acknowledging concerns from all sides. The study concludes that awareness of the social and psychological drivers of conflict empowers individuals and groups to better manage disputes and engage in constructive negotiations for mutually acceptable solutions. Careful analysis of issues, coupled with efforts to build trust and empathy, are key to positive outcomes. This field offers valuable frameworks and insights for resolving conflicts at interpersonal, organizational, and international levels.

Keywords: Social and Psychological, Conflict Origins, Shaping Negotiation Dynamics

Author Biography

Teresia Wanjugu Shiundu , Pan Africa Christian University

PhD Student, Organizational Leadership Department, Pan Africa Christian University

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Published
2024-02-19
How to Cite
Shiundu , T. W. (2024). SOCIAL AND PSYCHOLOGICAL FACTORS INFLUENCING CONFLICT ORIGINS AND SHAPING NEGOTIATION DYNAMICS. African Journal of Emerging Issues, 6(3), 1 - 10. Retrieved from https://ajoeijournals.org/sys/index.php/ajoei/article/view/540
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Articles